By taking time to carefully craft a message that echoed with the audience J. Walter Thompson wasable to create one of the most successful soft drink advertising campaigns. That 7 Up Uncola Guy 'Memba Him?! Why not use 7UP to liven up your barbecue or to bake a cake? Now owned by the Dr. Pepper Snapple Group, 7UP has gone through numerous flavor iterations, and of course a few newer ad campaigns; but nothing will catch the nostalgia and memory of some of the great past campaigns of the company. In Mad Men Don Draper approves the hiring of Kurt and Smitty based on a cute ditty about coffee said to represent youth values towards retail products, but it’s difficult to imagine Don approving a psychedelic ad that winkingly references actual LSD-25 (as it was known then). He excitedly tells people how he is coming up with new slogans for the brand and proceeds to seemingly “insult” others with the phrase “Make 7 … Up Yours!” It’s catching on already …. Lottech96 Posted 14 years 9 months ago Yeah the posts are cool and was kinda funny to see them change the cola like motor Oil. 7 Up - The Uncola (1970) Snacks/Food Commercial. The Uncola Hut, 1973. Within a few months the ads sent 7UP sales rocketing. On the heels of that success, 7UP revisited the Uncola ads and rehired Geoffrey Holder to lend them his magnificent voice, further cementing the idea of 7UP as a preferable over Pepsi or Coke. Starting them early. : If you email me asking about doing a guest post or posting a backlink, you forfeit ownership of your site to me. C $4.62. 0 bids. The “Nothing Does it Like 7UP” campaign continued to tout the supposed health benefits of the beverage. — David @ Tedium, Oh yeah, make sure you give today’s sponsor a look. 5. As already mentioned, Peter Max didn’t make the cut, but legendary illustrators Milton Glaser, Seymour Chwast, Skip Williamson, and Simms Taback, but the artist with the biggest imprint on the UnCola campaign was most likely a woman named Pat Dypold, whose work was consistently chosen by the client to become billboards. He became even more beloved and recognizable in the 1990s as his cool character and minimalist design resonated with the public. ⤵️, Learn Innovation from McKinsey, Ogilvy, Deliveroo and Futurice. The Uncola campaign had so effectively linked to the youth of the 1960s that by the 1990s, it was considered ”what old people drink,” in the words of one financial analyst, “and that’s not what you want in a soft drink.” In 1998, the company finally dropped the Uncola slogan and reinvented its … It even makes a great lip balm, if you’re into that sort of thing. His new soft drink competed with over 600 other lemon-lime flavored sodas at the time, but sold pretty well … perhaps due to the lithium contained in the soft drink in addition to 7UP’s lemon and lime flavoring. The “no caffeine” angle harkens back to the drink’s roots as a beverage with health benefits and ties nicely into 7UP’s overall brand identity. As times change—and advertising changes right along with it—the brand has been forced to evolve in the way it markets its product. They’re funny and sort of tame by today’s standards, but certainly didn’t exist without a measure of controversy. Log in to comment on this commercial. With a voice similar to that of James Earl Jones, Holder cooly and calmly explains what separates the Uncola from the competition in a warm, calm tone. The year lithium citrate was removed from 7UP’s recipe. Log in to comment on this commercial. Fido Dido was recently revived as part of the UK’s “Feels good to be free” campaign. The new Uncola campaign, which features ''The Un`s the One'' line, will be aired Wednesday night initially with commercials on MTV in selected markets. David Buck is a former radio guy/musician who researches and writes about all manner of strange and interesting music, legacy technology, Nintendo and data analysis. Join a 5-day immersive design thinking safari in London. Find this one an interesting read? The ultimate difference between the two leading colas, and "The Uncola", 7-Up. 0. 7Up had just launched the classic Uncola campaign, and this picture is from one of the TV spots of the time. In today’s Tedium, we’re going behind the fizz with a refreshing look into the marketing history of everyone’s favorite un-cola, 7UP. This identity separated the brand from its peers and firmly established 7UP as a great alternative to its more “corporate” competition from the cola drinks that saturated the soft drink market at the time. He first appeared in 1987, the same year Fido Dido was licensed to PepsiCo. A rejuvenation/reinvention was just what the doctor ordered and a new identity for the company was born. Then, there was the fantastic 7UP Pac-Man ad which must be seen to be believed. Today, Cool Spot is probably best remembered for his many video game appearances and his shades. Originally one of the seven ingredients contained in the soda, lithium citrate was included by the drink’s inventor for its purported health benefits and supposed positive effects on mood. Budweiser Lizards- The Frogs Revenge. Even with attempts to distance themselves from the branding, Uncola is still synonymous with the brand. (One can almost see the director telling the actor to shrug more.). I'm hoping that means it's the opposite of "coca-cola"...What is an uncola ? Pat Dypold’s 1969 “Butterfly & Bottle” billboard The “Uncola” campaign aligned perfectly with the target market and proved incredibly successful; in one year sales of 7-Up went up 56 percent! Early advertising for the soda was straightforward, with a simple slogan: “Seven natural flavors blended into a savory, flavory drink with a real wallop.” Over its first few years, the beverage was also marketed as a potential hangover cure (though it apparently has nothing on Sprite in that regard). From the mid-1930s to the early 1950s, the advertising slogan for the drink was “You Like It, It Likes You.” In its incredible directness, simplicity, and dishonesty, it ranks as my favorite advertising slogan of all time. ABC refused to air one of the spots during the 1999 Super Bowl because they found it “objectionable.” Another spot was pulled for vastly different reasons in 2002. By Constance L. Hays. The Uncola campaign continued for some time, but was replaced in 1982 by the successful “no caffeine” ads that were popular at the time. June 19. Nancy Martell’s 1970 “Hear No Cola, See No Cola, Drink UnCola” poster Like what you're reading? The edition of the Super Bowl where the infamous “show us your cans” spot aired. Share it with a pal! Be sure to check out the front page of the website, too—it's full of cool stuff. Disclosure: From time to time, we may use affiliate links in our content—but only when it makes sense. The campaign successfully contemporized and energized 7 UP’s image and brand personality, while building brand awareness by 71 percent, ad awareness by 57 percent and past 6-month usage among its core target by 18.4 percent. 1947 advertisement for 7Up Pat Dypold’s 1972 “Un for All, All for Un” billboard adapts R. Crumb’s “Keep on Truckin’” image And don't forget those beloved Geoffrey Holder ads that ran well into the '80s. Later, 7UP was being advertised in Ladies Home Journal as a way to coax fussy babies into drinking their milk. Look it up if you need further explanation. Vintage 7UP Glass The Uncola Upside Down Drinking Glass. Pat Dypold’s “Turn Un” image billboard—the b/w portions are Bob Treat’s recreation based on a much smaller image Fido Dido—who sort of reminds me of Doug from the Nickelodeon cartoon of the same name—was also the star of a few advergames, filling the same role the Cool Spot played in the US. As a result, the campaign seemed to be going strong. Geoffrey Holder died on Sunday from pneumonia at the age of 84. 0:31. Never tipped over! Fido Dido advertised 7 Up outside the US at the time. A note regarding emails: Tedium-related queries only please. Featuring actor/comedian Orlando Jones as a spokesman inviting people to make 7UP a part of their lives. Recently Lisa Hix at Collectors Weekly interviewed Treat at length and wrote up a definitive account of the UnCola campaign; most of the information here derives in some way from that post. They are 6" tall and hold approximately 16 fluid ounces. And sign up for our newsletter—it'll make your inbox a little better every Tuesday and Thursday. Promise. 7-Up - The Uncola (1990) Snacks/Food Commercial. Bob was one of the driving forces behind “The UnCola” ad campaign from the beginning in 1968 until the end in the middle 1970’s. 7up has existed as a drink since 1929, but it wasn’t until 1936 that it was given the name 7Up. He reprised his role as the 7 Up Spokesman in the 2011 season finale of The Celebrity Apprentice, where he appeared as himself in a commercial for "7 Up Retro" for Marlee Matlin's team. Brand New. Per Flashbak.com: The UNCOLA campaign changed everything and the ads seemed to say: ‘This is a drink that is definitely not Cola and we are different and we are proud of the difference’.
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